Sunday, July 17, 2016
The coffeeshop downstairs has a great seasonal vegetarian menu that I've spent most of the summer sampling. I was able to take on my first big graphic design project and create a trifold menu for print! I don't have any graphic design training so this was more difficult to take on without a lot of direction - the menu has been through a few drafts so far and we've had input from a former member of the Kimmel Center's marketing team about its design. At first, I was trying to make the menu look like an art piece because that's my background, but we decided to simplify it and have the information be the first thing that you look at instead of the visuals.
Here is the first draft of the menu that we decided was too busy and hard to read:
And here is the simplified version that is less heavy on the visuals and more heavy on the information:
This was definitely a learning experience for me and I'm glad that we were able to keep the same basic idea of a hand-drawn look that reflects the culture and artistic community of the shop, while also making the menu functional and legible.